Guides for running a better menu

Practical answers to the things owners actually get stuck on — photographing dishes, placing a QR code so it gets scanned, and writing a menu tourists can order from. No product pitch, just what works.

How to photograph menu items with just a phone

Window light, one angle per dish type, and the three mistakes that make food look grey.

5 min read
Where to put your QR code so guests actually scan it

Table tents, stickers or window decals — where a code actually gets scanned, and what size to print.

5 min read
How to translate your menu for tourists

Which dish names to translate, which to leave alone, and how to describe local food to visitors.

5 min read